Finding clothes for pregnancy and then after that for your nursing period can be a daunting task. Most women value their sense of fashion and even with their bodies changing want to look their best and yet, gorgeous maternity clothing is very rare with most of the clothing available to pregnant and nursing mothers resembling night gowns. Due to the lack of great maternity and nursing wear, most moms are forced to either wear the ugly frumpy nightgown looking clothing available to them or choose to wear their own regular clothing which is uncomfortable and inconvenient for them.
Business opportunities for the designer in you
As a designer, you likely design a lot of clothes for the average women including casual clothing, office wear and of course evening and party wear. While this type of clothing is great, the market is also flooded with many designers and clothing stores that offer this type of clothing making your competition high. For this reason, you might find that irrespective of how amazing your clothing looks, your sales are never what you expect them to be and you are forced to sell them at a lower cost than you want to because of the sheer amount of competition in the market. However, when doing some research on the nursing dresses Australia has to offer, you are likely to realise that there is barely any products or manufacturers in the market that specialize in them.
For this reason, you may be able to have a sort of monopoly of the market if you decide to start designing clothing for pregnant mothers and lactating mothers. You could choose to have in your collection a wide range of fashionable and comfortable nursing dresses Australia. Australia could really use a dedicated designer who focusses on pregnant and nursing mothers because these mothers take a up a big portion of women in Australia who are rarely ever considered.
You will be unlikely to ever run out of business because women will always get pregnant and if you market your products well, you could become well known all around Australia for your fashionable nursing wear that will attract women from not only Australia but from around the world.
Advertising your designer wear
As your products will be specifically targeted at pregnant and nursing women, you will be able to advertise in maternity books and even on mother’s Facebook groups on the internet. In fact, you can attract your own business by creating a group for mothers on Facebook where you can also connect to a gynecologist and a pediatrician who will be able to give advice and knowledge on the group.